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Northstar Realty Traditional Marketing
Some of the more traditional "old school" marketing still works well in this industry. Posting "For Sale" signs in the yard is, and always will be, a great way to get people to notice your home is on the market. The nice thing about yard signs is the visibility to neighbors. Your neighborhood is still one of the best places to look for buyers. Why? They have friends who want to live in a nice neighborhood, and who knows better than your neighbor what a great place you live in? Northstar Realty signs are some of the nicest, and most noticeable signs you will find. The signs for Northstar are usually a little different size than traditional signs (longer), making them quite eye-catching. They also are made with more durable materials to keep them looking nice through Florida weather. Not to mention, the great colors and designs on the Northstar For Sale signs provides the elegant feel you want to have for your home!
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Print advertisements are another good ol' tool to get your home noticed. Although many buyers are turning to the internet for home searches, most of the print ads are sent to specific demographic markets, and offer your ads online. Broker, Peggy Naruns does several ads in local magazines such as South Beaches Journal, Northeast Journal, Pete Magazine, and neighborhood newsletters (click here for examples of Northstar ads). Peggy also advertises homes through her community sponsorship. She is a proud supporter of St. Raphaels Catholic School, Lutheran of the Cross School, and CASA (click here for examples of sponsorship ads).
Responses to homes advertised in newspapers is not as good as it used to be. But, Northstar Realty still finds value in using papers like the St. Pete Times and the Orlando Sentinel, especially for open houses. The nice thing about these papers is that any homes featured in their print ads are added to their online database. The online newspapers rank high on search engines like google and yahoo, making them more visible to customers who are searching online.
Direct mail remains one of the best marketing tools for selling homes. The trick is to get someone to pick up, look at, and hang onto that piece of mail. Northstar's strategy is to make it the best looking piece of mail, and the most noticeable piece of mail in every home. To accomplish this,
Northstar uses a multimedia design company for all of their print materials, as well as a professional photographer for many homes. The designs are always clean-cut and showcase the home beautifully. They are printed on higher quality paper (no less than 100# gloss paper), and are larger than most direct mail pieces. Postcards range from 8.5"x5.5" to 8.5" X 11". If there is ever a postcard to get picked up, it will be a Northstar Realty one (click here for examples of Northstar's direct mailing).
Certainly, printed flyers at your house (usually by the sign) are still a valuable marketing tool. Once again, Northstar uses professional desingers and printers for all of their listing flyers. With high end graphics, and printing, as well as the right verbage, the best features of your home can be highlighted (click here for examples of Northstar's home flyers).
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