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Northstar Realty Internet Strategies
One of the most important aspects of selling your home is letting buyers know it is available. Why wait until someone happens to drive by and see a "for sale" sign? At Northstar Realty marketing your home is a top priority.
Like many real estate agents, our first step is to put your home on the Multiple Listing Service (MLS) to let other brokers know your home is for sale. From the MLS, the listing is automatically added to www.Realtor.com within 48 hours. Unlike other realtors, Northstar doesn't stop there. Most agents within Northstar Realty pay for showcase enhanced listings on www.Realtor.com. These enhanced listings have customizable photos, more detailed listing information, eye-catching scrolling titles, and headlines that are highlighted on the search pages. The Realtor.com website is ranked as the number one homes-for-sale site. The same database is also used by many other home search engines including aol.com and yahoo.com. That means when you list with Northstar Realty, your home is immediately marketed with multiple top "home search engines".
In addition to realtor.com, Northstar Realty also lists your home on their own award-winning website. Northstar's website is well-known for offering buyers high tech abilities to see flipping pages of many graphics for each home, eloquent and detailed descriptions of their listings, additional measures to search through the MLS, and plenty of information on the areas/neighborhoods within the Tampa Bay and Orlando metro areas. Why is that important to you, the seller? The more information a buyer has, the longer he stays on the website, and the more likely he is likely to see your home and request a viewing of it!
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Northstar also features listings through www.homepages.com/star (Tampa Bay) and www.hompages.com/northstar (Orlando). The Homepages website features aerial map shots so vivid you can see the waves in the water. Homepages is a featured advertiser in Google Groups and MSNBC, which means they get more traffic to their website. More traffic means more potential buyers for your home.
For their luxury listings, Northstar Realty has their own luxury website, www.floridaluxuryspecialist.com. Broker, Peggy Naruns, also likes to market her high end luxury homes on www.luxuryhomes.com. This company p
artners with duPont Registry and Premiere Homes
magazine.
Research shows that 75% of buyers look for homes on the internet. For this reason, Northstar Realty aggressively markets listings everywhere possbile online. You will often see Northstar Realty listing services sites. Because so many buyers look online first for their new home, Northstar wants to make sure their listings have every possible opportunity to be seen.
Another internet service crucial to the Northstar marketing strategy is Point2 NLS, a national marketing and advertising platform exclusively for real estate professionals. This service allows Northstar Realty to harness the power of organized real estate by instantly syndicating your listings and presenting them to hundreds of matched buyers.
The following syndications are frequently used by Northstar Realty to market homes online:
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